Harry Aubrey Morton was a distinguished figure in the culinary world, renowned for his innovation and charisma. As the founder of the popular restaurant chain Pink Taco and owner of the iconic Viper Room nightclub, Morton's legacy is marked by entrepreneurial spirit and significant cultural impact. This article explores the life, career, and enduring influence of Harry Morton on the hospitality industry.

Quick Info Table

Field	Details
Full Name	Harry Aubrey Morton
Popular As	Harry Morton
Occupations	Restaurateur, Entrepreneur
Age (as of 2024)	N/A (Passed away in 2019)
Date of Birth	April 7, 1981
Birthplace	Chatterton, Lancashire, UK
Nationality	American
Height	6 feet (approx.)
Weight	180 lbs (approx.)
net worth (2025)	Estimated $100 million
Parents	Peter Morton, Paulene Stone
Spouse	None
Children	None

Early Life

Born on April 7, 1981, in Chatterton, Lancashire, UK, Harry Morton was destined for greatness in the hospitality industry. His father, Peter Morton, co-founded the globally renowned Hard Rock Cafe, and his mother, Paulene Stone, was a prominent fashion model. With his grandfather, Arnie Morton, having founded Morton's The Steakhouse, hospitality excellence was embedded in Harry's DNA from the start.

Education and Formative Years

Raised in Beverly Hills, California, Harry was immersed in the bustling hospitality industry from a young age. He attended the prestigious Crossroads School in Santa Monica, followed by higher education at New York University. These experiences sharpened his business acumen and fueled his passion for the restaurant industry.

Career Highlights

Harry Morton's career was characterized by significant achievements and pioneering ventures, driven by his entrepreneurial spirit and keen market insights.

Founding Pink Taco

At just 18, in 1999, Harry launched Pink Taco, a Mexican restaurant chain known for its vibrant atmosphere and bold flavors. The first location opened in the Hard Rock Hotel in Las Vegas, quickly becoming a favorite for its unique concept and edgy branding. Morton's vision was to create a dining experience that was both enjoyable and unforgettable.

Ownership of The Viper Room

In 2008, Harry acquired The Viper Room, a legendary nightclub on the Sunset Strip in West Hollywood. Famous for its celebrity patrons and as a platform for emerging bands, The Viper Room thrived under Morton's ownership, remaining a hub for live music and nightlife.

Personal Life

Harry's personal life was as dynamic as his career, marked by high-profile relationships and a vibrant social life among celebrities and industry leaders.

Harry was known for his relationships with well-known figures, including actress Lindsay Lohan. His social circles reflected his influential status in both Hollywood and the hospitality industry.

Tragic Death

Harry Morton passed away unexpectedly on November 23, 2019, at the age of 38 in Beverly Hills, California, due to sudden cardiac arrest caused by undiagnosed coronary artery disease. His death was a profound loss to the culinary and entertainment communities.

Major Achievements

Expansion of Pink Taco

Under Harry's leadership, Pink Taco expanded to various locations, including Los Angeles, Boston, and Chicago. Each restaurant maintained the brand's signature style, attracting a dedicated clientele and earning critical praise.

Enhancements to The Viper Room

Harry revitalized The Viper Room, ensuring it remained a premier nightlife destination by introducing new events and live performances, adapting to the evolving entertainment landscape.

Financial Insights

At the time of his passing in 2019, Harry Morton's net worth was estimated at approximately $100 million, a testament to his business acumen and strategic vision. His earnings stemmed primarily from his hospitality ventures, with smart reinvestment in business expansion and enhancements.

Conclusion

Harry Morton's legacy is defined by innovation, dedication, and significant contributions to the hospitality industry. Despite his untimely death, his influence endures through Pink Taco and The Viper Room, inspiring future generations of restaurateurs and entrepreneurs.

FAQ

What caused Harry Morton's death?
Harry Morton died from sudden cardiac arrest due to undiagnosed coronary artery disease on November 23, 2019.
What is Pink Taco?
Pink Taco is a Mexican restaurant chain founded by Harry Morton in 1999, celebrated for its dynamic atmosphere and distinctive flavors.
Who were Harry Morton's parents?
Harry Morton's parents were Peter Morton, co-founder of Hard Rock Cafe, and Paulene Stone, a renowned fashion model.
What was Harry Morton's net worth at his death?
At his death, Harry Morton's net worth was estimated to be around $100 million.
Did Harry Morton have any children?
No, Harry Morton did not have any children.